Our flowers have won over the hearts of many all over the world. The UK is one of those countries where you can find our most beautiful varieties of carnations, chrysanthemums and even roses, brought fresh from Colombian fields; flowers that last long, look amazing and can be available no matter the season.
Our mission is to make British flower fans fall in love with our beautiful exports, how are we doing it?
Our Flower Tribute Tour
We decided to send Pablo Bazzani, from Plazoleta Flowers farm, someone who truly knows and loves Colombian flowers, a perfect ambassador to spread the joy of our work. As a fan of rock music, Pablo decided to hit up the Apollo Theatre, Abbey Road and other iconic sites to surprise Queen, The Beatles and The Rolling Stones fans with bouquets and flower crowns.
Pablo found out that surprising strangers with flowers has the same positive effect as hearing your favorite tune on the radio, it definitely changes your mood.
To Eliana Alzate, Marketing and Communications Director at ASOCOLFLORES, the link between music and Colombian flowers was evident: “The #FlowerTributeTour drew on the message of cultural diversity expressed in British music, which is shared by our motto: Diversity that Inspires.”
Our Flower Workshop
We took our assignment to make the UK swoon over our flowers a little further by joining the prestigious McQueen Flower School in London for a masterclass where journalists and influencers learned about floral design. People who work with flowers and have the power to inspire through social media got to know more about Colombian flowers, their advantages and possibilities. Plus, they made their own bouquets and floral accessories, which you can check out in the hashtag #flowerworkshop.
Our Flower Friday
Flowers of Colombia teamed up with some of the most inspiring British influencers to increase consumer awareness through #FlowerFriday, a weekly hashtag where these Insta-celebrities shared their bouquets and invited their followers to take part in a competition to win one themselves. To make the project as educational as it was visual, the influencers added facts on the Colombian floriculture industry: “Did you know Colombia produces over 1,400 flower varieties, making it the world’s first flower producer in terms of diversity and species range?” “The Colombian floriculture industry employs 130,000 people and 65% of workers are women!”
Over 260,000 consumers were reached with the #FlowerFriday posts, and the pictures had over 25,000 likes. Some of the influencers working in this campaign were Sophia Rosemary (@sophia_rosemary), Siobhan Ferguson (@prettycitylondon) and Leyla Kazim (@the cutlerychronicles).
For Eliana, head of our team, flowers are meant to be seen. “With Instagram, we can really share the colours and diversity of our flowers. But these partnerships are as much about the flowers than the industry: floriculture has fantastic effects on the Colombian society. We want this to be known!”
Take a tour through our three hashtags and get inspired by these amazing projects, full of lovely flowers!